What’s up with journey diamonds?

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27 November 2006

Written by: Princess Posted under Diamond Guide

I kept seeing advertisements for journey jewelry. It seemed like a lot of jewelry stores are pushing this line of jewelry during the Holidays. Only question I have is, what the crap is journey jewelry? I went to several sites & all I found is the motto “with every step love grows”. This seems a lot like the right hand ring campaign of a few years back, but at least that made sense. I need an explanation as to why I should buy successively smaller diamonds. They’d appeal to me more if they just shouted, buy diamonds, at least that I understand. “With every step love grows?” Is that enough to buy jewelry on? Well the jewelry is pretty, the commercials are beautiful, the motto is nice & maybe that is enough. If you have any idea what journey jewelry is about please leave a comment.