I’m in the stage of life where guys aren’t around a lot. They are trying to finish up graduate degrees, or working at their first “real” jobs, sometimes working 60-80 hours a week, even 90. This seems to be what it takes to get ahead in the professional world. I really don’t know how they balance it all. In order to get ahead, they have to demonstrate that they are in touch with what is going on in the world. This is particularly difficult when they never seem to leave the office. They even work in cubicles so they can’t even SEE the outside world.
That’s why The Rundown is so cool. It’s a daily email geared towards men, & let’s them know what’s going on in the world & what the latest watercooler talk will be. Plus, it’s free. It is a guide to coolness, which cuts down on the time & research it takes to find out how & where to spend their limited free time. This means they can have a social life again. Finally, a connection with the outside world.



